*MisBranding of Agneepath*
TATA made the mistake of branding Nano as the cheap car/ poor man's car.
It was a complete misunderstanding of the mindset of a first time car buyer.
Indians used to buy a car for pride. Utility value and convenience of transportation was secondary.
if one bought a poor man's car, what pride wud he get?
Thus, Nano failed to sell due to poor marketing.
When Indians think of Job, what comes to the mind first is stability.
Job for decades->
Marriage ->
Kids ->
Pension/ Gratuity
Retirement
All Job seekers want is security!
The marriage market demands a secure job...₹8000 salary ka peon job bhi chalega but the job shud be secure.
Job and marriage are inseparably interlinked.
*Angniveer as a Job Concept misfired miserably. People can't foresee their career future after 4 years.*
It wud have been a runaway hit if rebranded thus:
*4 yr degree course (Bachlor of Defence Services) handsome Stipend and Lakhs of Rupees on completion of the course, with varied and guaranteed prospects in Army, State police service, para military etc.*
People join lesser courses after paying higher fees with no job guarantee. Less than 10% degree holders are assured of a job which pays more than ₹15000 pm. - A Different approach. 😃
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