Agneepath Yojna

*Branding Mistake -Agneepath Yojna*

Non political message.

Governments made a mistake of presenting the scheme.

*TATA made the same mistake of Nano.*

*TATA portrayed Nano as the cheapest  poor man's car. It was a complete misunderstanding of the Indian mindset.*

Indian people buy cars for pride and show off.

Convenience of transportation is secondary.

Now, if one buys a poor man's car, how would he get pride of richness?...

Nano failed miserably.

Dream Mr Ratan Tata sir shattered due to poor marketing.

TATA could have branded Nano as a family car, an office car, easy parking...Etc..

*Govt made the same mistake of incorrect branding of Agnipath.*

When people think of Job. What comes to their mind?

Job for a few decades--> Marriage--> Kids-->Pension

Job seekers want security.

The 4 year job duration is temporary.

The marriage market demands a secure job...₹10000 salary ka peon  bhi chalega but he should have a secure job..

Job and marriage are closely linked.

*Angniveer  concept as Job is misfired. Because young people can't imagine future after 4 years.*

A better proposition could have been...

*4 years degree course.*

*Bachlor of Defence Services course with handsome Stipend and Lakhs of Rupees on completion of the course.*

*Job prospects in Army, CRPF, State police*

Everything else remains the same, only the presentation is different.

People see education as temporary and it's different from JOB .

Youth happily accept education as temporary. 

People attend Chillar courses after paying huge fees with no job guarantee... Hardly 5-10% of degree holders get a job which pays more than rs 15000.

But, you never see protests in front of colleges. Government made the mistake of understanding the mindset of young people......